Client: Kaizak Zetlian.

Design Concept: This branding design for a mineral water company takes its cues from the architecture and fauna of the region of Jermuk, Armenia, where the water originates from: stylized renditions of the soviet era thermes building at Jermuk and dears leaping over a wild mountain stream become vignettes on the water bottles' label. Thus, the design uses "local color" to generate a strong product identity.

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